“I’ve always loved people, fashion, and a bargain, so this was the perfect segue when I decided to break out of my box,” said Cindy Neprash, a savvy entrepreneur who has taken her 30 years of experience in human resources, paired it with her passion for fashion, and created an upscale resale shop she aptly named It’s All Good.

Located at 212 Maine St. in the building block with Lemon Grass Vietnamese Restaurant, Caesar’s Hair Salon, and Benchwarmers Pub, you’ll find consignment shopping at its finest.

The unique boutique just celebrated its third year in downtown Brunswick with a day-long party where Neprash and staff were decked out in favorite animal print tops and leather skirts, and embellished with glittery crystal jewelry in keeping with the gifts traditionally given for a third anniversary.

After reminiscing for a minute about the tough world of human resources, the irrepressible fashionista said, “I just want to have fun. There’s no drama here. Just happy times.”

Neprash said she’s into recycling, re-using and re-inventing fashion apparel and accessories, and whole-heartedly celebrates the beauty of every woman, no matter what size she wears. She added, “I want women to have access to beautiful clothes and feel good about themselves.”

Yet her shop is so much more than that. When a patron steps over the threshold for a bit of retail therapy, she is welcomed, with a wink and a smile, into a special sisterhood. Not only are there clothes to try on and accessories to play with, but a genuine rapport is built where there’s acceptance, support, understanding and a whole lot of laughter.

“I love my customers and have developed so many great relationships and loyalties,” said Neprash.

The zesty soundtrack of the day lightens hearts, enticing shoppers to browse awhile and even dance in the roomy dressing rooms as they try on everything from evening gowns to jeans. No horrifying fluorescent bulbs here. Neprash has taken the time to make everything just so, from the soft lighting and fresh flowers to the wooden hangers and professionally steamed clothes. The place even smells like a high-end retail shop.

Music pulses to the positive energy as the shop owner and her team get to know their customers, assisting them on their hunt for the perfect outfit, shoes, or necklace for a special occasion, a job interview, or just for clothes that are comfortable and right for them.

Sometimes shoppers are searching for a particular item and the staff will be on the lookout for it within their large inventory, or even make calls to other consignment shops to track down something special. Satisfied customers step up to the counter to cash in on the best deals in town for top-name clothing and accessories.

With too many designer names in the house to mention here, Neprash said, “It’s not about the brand, it’s about the quality and condition of the items. And the beauty of a consignment shop is neither the customer nor I ever know what items will be added to the racks each day. It’s all good!”

The attention to detail is extraordinary and is something that Neprash is very proud of. She insists that everything in the shop be in pristine condition and sends the clientele away with their purchases swathed in tissue paper and ensconced in her signature leopard print bags.

“I just did what I like,” explained Neprash when asked how she managed to pull together such a stellar shopping experience.

First opening on Park Row in 2011, It’s All Good quickly grew out of that location and Neprash was fortunate enough to find her current space which then underwent a custom facelift to accommodate her vision.

“My husband, Brian, just happened to be out for a walk one day and saw the ‘For Lease’ sign in the window,” Neprash said. “I love that Brunswick is a walking town. There’s a lot of fabulous energy here. You can park at either end, have breakfast, shop all day then finish up with a martini!”

It’s All Good team members have worked hard to make the shop more visible at their end of Maine Street. The store’s window boxes hold whimsical décor that bring smiles to those passing by and there’s a perennial garden planted with blooms brought in by staff and customers. Neprash said, “I like giving back to the community and creating a happy environment where people feel good about themselves.”

And when Neprash mentions “community,” she isn’t just talking about the town of Brunswick. Her goals are much more far-reaching, especially after she spent a life-changing few weeks this winter in South Africa. Her sister, Martha Cummings, is founder of the nonprofit Universal Promise, an organization that provides individuals and institutions in impoverished regions with resources needed to ensure educational and career opportunities to promote just, civil, and hopeful societies. Neprash intends to work with her sister to raise funds for a much-needed water collection and filtration system, as well as other projects as time goes on.

For now, the owner of It’s All Good and her talented staff enjoy the role of fashion divas, mentors and community “up-lifters.” Neprash said, “Everyone is worthy of your time, your support and your encouragement. I get so much from my customers. I love that one of them always says, ‘I just came in for my shot of happy.’” KAREN SCHNEIDER, of West Bath, is a freelance writer. She can be reached at iwrite33@comcast.net.

It’s All Good

— WHERE: 212D Maine St., Brunswick
— CONTACT: shopitsallgood@aol.com or call 798-5500
Visit www.shopitsallgoodconsignment.com for more details on consigning and more. Also find it on Facebook.
— OPEN: Monday through Friday, 10:30 a.m. to 5:30 p.m.
Saturday, 10 a.m. to 4 p.m.