Joseph Schmitt has joined Bar Harbor Bankshares as senior vice president, chief marketing officer. His office is located at the corporate headquarters in Bar Harbor.

Schmitt will lead the marketing strategy for the bank, deploying it across the entire northern New England market area of Maine, New Hampshire and Vermont. Bar Harbor Bank has a branch location in Topsham.

“Joe is an innovative executive who brings a terrific perspective to his work,” said Curtis Simard, president and CEO of Bar Harbor Bank and Trust. “His talent for aligning products, process, people and technology will enrich the customer experience.”

Schmitt has 20 years of experience in bank marketing, having worked with companies of all sizes from local community banks to multi-nationals. Most recently, Schmitt was director of product marketing for consumer and business banking at Santander Bank, where he worked for 10 years in various marketing roles (formerly Sovereign Bank). Earlier in his career, he worked for Brookline Bank, Rockland Trust and Eastern Bank.

Schmitt earned his bachelor’s degree from Skidmore College and an MBA in marketing from Suffolk University in Boston.

In the community, Joe has volunteered with the Greater Boston Food Bank and Junior Achievement. He also served on the board of Brookline Arts Community Center.

A competitive mountain biker, Schmitt and his wife, Debra, will be relocating to Bar Harbor.