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If the past week in Trump news is any indication, we can look forward to at least four years of corruption, Russian meddling and 140-character smears and personal attacks. Get used to it — this is what 63 million of your fellow Americans voted for.

There are ways to fight back — and Shannan Coulter thinks she has one.

As co-founder of the #GrabYourWallet movement, Coulter wants us to boycott businesses that have helped or supported Donald Trump’s surprise victory in November. According to Coulter, that includes Maine’s fifth-largest employer, Freeport’s own L.L. Bean.

“The reality is that there are serious repercussions for a company’s brand and bottom line when consumers learn it does business with the Trump family or helped to fund Donald’s rise to political power,” Coulter said in an Associated Press report.

Coulter was referring to one of the company’s 50 board members, Linda Bean, who donated $30,000 to the pro-Trump PAC, Make America Great Again LLC.

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Complicating matters is the President-elect’s recent praise for Linda Bean, thanking her for her support and extolling his Twitter followers to “Buy L.L.Bean.”

Neither Coulter nor Trump seemed to have gotten the memo: “L.L. Bean does not endorse political candidates, take positions on political matters, or make political contributions,” according to a company statement. “Simply put, we stay out of politics.”

Regarding Coulter, the company has called the boycott “both illogical and unfair.”

The blessing and curse of boycotts is that they’re often effective.

Writing for the New Yorker, James Surowiecki cites a Kellogg School of Management study showing that, “during high-profile boycotts between 1990 and 2005, a company’s stock price fell, on average, every day that the boycott was in the news.”

That’s not great news for L.L. Bean, or its 4,500-5,000 Maine employees.

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In his report, Surowiecki specifically references boycotts of Nike and a Shell boycott organized by Greenpeace. In the former, the catalyst was the sneaker company’s sweatshop practices, the later was stopping the oil giant from dumping a platform at sea.

With Shell and Nike, the issue surrounded company practices that were immoral and damaging to the environment. Coulter’s boycott of L.L. Bean isn’t about company practices, however. To the best of our knowledge, L.L. Bean doesn’t sell Trump neckties, nor do they fill the flagship store’s aquarium with Trump Natural Spring Water. No, it’s about personal politics.

Following Coulter’s logic — would a company need to vet the personal politics of every board member? Should companies extend political screenings when hiring?

This places #GrabYourWallet in the same, uncomfortable vein as Breitbart’s online campaign #DumpKellogs, initiated after the cereal company pulled advertising from the self-described “alt-right” website.

Another problem with both boycotts: They preach the take-your-ball-and-go-home ethos that polarizes the political climate.

Take some advice from President Obama, who is still adult enough to advocate engaging others of different points of view: “If you’re tired of arguing with strangers on the Internet, try to talk with one in real life.”



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