As we’ve talked with candidates with wideranging political views, there is one unmistakable conclusion.
All of these candidates are decent people. Many of them have families, many have careers outside politics and all of them care enough about our nation to devote countless hours talking with voters.
But most folks don’t get to meet the candidates and their impressions are formed by television and mailers that seem to dominate the airwaves and mailboxes these days.
And most of what we see in those advertisements is negative. We’ve seen candidates’ heads posted on sticks, like jesters. We’ve seen mailers that are misleading and designed only to frighten voters. We’ve seen outright lies told over and over again.
The other thing we hear from every candidate is a desire to work “across party lines.” Every candidate claims they will work in a bipartisan spirit to get things done.
The two images — tearing down the opponent in ads and then pledging to work with the other side — are in conflict.
Those who operate campaigns and advise candidates “go negative” have a simple reason: It works.
The purveyors of negative campaigning bet on the fact that voters will be ill-informed and thus will buy lies, character assassination and half-truths.
The only antidote is to become an informed voter.
— Bloomington (Ind.) Pantagraph
Comments are not available on this story. Read more about why we allow commenting on some stories and not on others.
We believe it's important to offer commenting on certain stories as a benefit to our readers. At its best, our comments sections can be a productive platform for readers to engage with our journalism, offer thoughts on coverage and issues, and drive conversation in a respectful, solutions-based way. It's a form of open discourse that can be useful to our community, public officials, journalists and others.
We do not enable comments on everything — exceptions include most crime stories, and coverage involving personal tragedy or sensitive issues that invite personal attacks instead of thoughtful discussion.
You can read more here about our commenting policy and terms of use. More information is also found on our FAQs.
Show less