PetCare Television Network Inc., the leading provider of client educational programming to nearly 4,000 veterinary clinics nationwide, has launched a new and unique community-based Web site for pet owners and veterinary clinics at www.MyPetCareTV.com.

MyPetCareTV.com provides full access to valuable educational resources on pet health and wellness, including veterinarian blogs and a virtual on-demand library of pet videos developed and hosted by veterinarians and available for viewing or downloading.

Pet owners who register at MyPetCareTV.com and create a member profile can also participate in a variety of groups and forums as well as post pet videos and photos.

To promote the new Web site and the importance of good pet healthcare, PetCare TV has announced an open casting call contest where the winner (and his or her pet) will fly to Hollywood to film a PetCARE TV pet segment to be broadcast to subscribing veterinary practices throughout the country.

The prize includes round-trip airfare and two-nights hotel accommodations for the winner and his or her spouse. Upon arrival, they will meet and have dinner with Lassie’s veterinarian, Dr. Jeff Werber, and author and veterinary media personality, Dr. Bernadine Cruz. A pet sitter will be provided for the winner’s pet.

To enter, eligible pet owners must register at MyPetCareTV.com and participate by adding pet videos, pictures and forum entries. The contest will be judged based on each contestant’s level of activity. Frequent visits to the Web site and adding new content will increase the chance of winning.

The contest ends Oct. 21. Contest rules and additional information are available at www.MyPetCareTV.com.