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Posted inTimes Record Opinion

The Conversation: Why Dunkin’ and Lego rebrands succeeded — but X missed the mark

THE CONVERSATION — Twitter has swapped the fluffy bird that used to symbolize the social media platform for a spindly black X. Ditching the company’s well-known logo and changing its name to a letter often associated with danger, death and the unknown is only the latest user-aggravating step CEO Elon Musk has taken since he bought Twitter in October 2022 for US$44 billion. […]