Single execution small space ad or up to five examples from a single campaign.

Advertising or marketing work created for the purpose of promoting a cause or public good.

15, 30 or 60-second spot or spots that promote the same product or service.

Any ad or collateral piece used for the purpose of self-promotion.

Social media programs that did not receive paid placement or a budget, and received only organic reach.

Paid social media advertising, which received paid placement, boosts, paid social media influencers or paid “native” content advertising on social media channels.

A single creative execution across multiple channels or up to five varied examples from a single campaign.

Work representing any type of advertising or marketing creative made by student currently enrolled in an educational program.

15, 30 or 60-second spots that seek to sell a tangible product or products.