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What draws foreigners to Maine?

Carolann Ouellette stood before the audience and talked about how prospective visitors to Maine need to see more than just the state’s classic images and messages.

The state’s most recent tourism slogan is, after all, “There’s More to Maine.”

And yet, on a slideshow behind Ouellette were three thumbnail images: a coastal lighthouse, a cooked lobster and a moose standing in water.