DAYTONA BEACH, Fla.

The longest race on the NASCAR schedule will now be one of the most valuable.

NASCAR on Monday said the Coca-Cola 600 will be split into four stages when it is run at Charlotte Motor Speedway on Memorial Day weekend.

At 600 miles, the race is the longest by 100 miles over anything else on the NASCAR calendar and is considered a crown jewel event of the season.

By splitting it into four stages of 100 laps apiece, NASCAR has increased the points value of the event.

The fourth stage means the maximum number of points a driver can score, by sweeping all three stages and winning the race, is 70 points. Winning any stage is worth 10 points (and one playoff point) and winning the race is worth 40 points (and five playoff points).

Marcus Smith, president and chief operating officer of Speedway Motorsports Inc., said the challenges of the 600 should include a higher reward. All other races this year have had three stages, although points were awarded for the qualifying races before the Daytona 500.

“Three stages for the 600 really doesn’t seem like enough when you compare it to the other events,” Smith said. “The promoter in me feels like this makes sense, to treat one of the biggest events in the sport as a crown jewel is important.”

Smith also noted that the Sunday of Memorial Day weekend is the “ the biggest day of motorsports in the world,” as it kicks off with Formula One at the Grand Prix of Monaco, followed by IndyCar and the Indianapolis 500. The day closes at Charlotte Motor Speedway with the 600.

“It is a very significant day and there is a lot to be said for building on that significance and making the 600 stand out,” Smith said.

Softer side

CHARLOTTE, N.C. (AP) — This is a strange time in NASCAR and one that often feels very close to the Wild West.

In this time of rebuilding, the mindset should be that anything goes and nothing is off the table. NASCAR can tinker with the rules and the regulations and the formats until something absolutely clicks. On Monday, less than two weeks away from the Coca- Cola 600, NASCAR went ahead and added a fourth stage to its longest race of the year.

Which brings us to Saturday night’s All- Star Race. If given a blank sheet of paper for a race that is basically a made-for-TV cash grab, why not shake the whole thing up?

Instead, what NASCAR, Charlotte Motor Speedway and the driver council came up with was the optional use of a softer tire for the event. This is as inside baseball as can possibly be. The ability to use a softer tire is something drivers and teams will strategize over, and the true gearheads will get geeked about.

The rest of the world? Well, there are probably a million other options that might have stirred a greater interest.

The race is three segments of 20 laps and one final 10-lap segment. The softer tire should be faster than the other option, but no one is certain how long the speed will last.

Teams are now challenged to decide if they will use the tires early to be one of the 10 cars advancing to the final shootout, or if they will save the tires for the final sprint to the $ 1 million prize.

Got it?

Marcus Smith, the president and chief operating officer of Speedway Motorsports Inc., believes the “ bonus tire” is going to add excitement to the race.

“The teams are constantly engineering their way around the boundaries that are set,” Smith said. “That’s part of the idea in throwing a challenge at these really smart race car drivers. The bonus tire is going to put on a new challenge for them, force them to bring their creativity and thinking, and it’s going to produce a fantastic race.”

OK, but we’re talking about tires. Even Smith concedes it is not the sexiest fix under the sun.

“We’ve done the best we know we can do, with the tools we have at this time,” he said.

At a time when anything should go, softer tires were the best the industry could come up with for a showcase event. Here are some other ideas, some realistic and some ridiculous:

— Don’t tell teams the rules — segment lengths, inversions, etc. — until the pre- race driver meeting. That gives them roughly 2 hours to figure out a strategy.

— Stage an iRacing online tournament for the drivers on the infield big screen to set the starting order.

— Make the drivers have a foot race to their car on pit road. They can begin the race whenever they climb in.

— Raise the purse to $5 million. Put a playoff berth on the line. Somehow, raise the stakes to make it a meaningful race.

— Make it be a true head- to- head of short shootouts in which drivers advance until one is left standing.

— Let it be a true race of technology and drivers get to pilot whatever their team builds, ala “run what you brung.”

Smith doesn’t dispute that some of the notions are enticing. He personally favors something from a reality TV format, but doesn’t know how workable it is just yet.

“I’d like it to be like the show ‘ Iron Chef,’ and teams show up on Monday and get a secret part,” Smith said. “There are no rules, whatever you can think of, just figure it out.”

So why not let the teams run whatever they can build?

“ Because it would be totally crazy and would favor the most well-heeled teams because they have an advantage,” he said. “One day, I would love to get there, where we can be totally crazy. But this bonus tire is going to be cool. This bonus tire has that kind of potential.”

Smith wouldn’t dismiss possibly moving the race to another SMI-owned track: “I won’t say never” when it comes to a move out of Charlotte. As for the track’s road course, could that be in play for the All- Star race? “It could be,” he said.

For now, we’ve got softer tires. Hopefully, that’s enough.

Pot sponsor no-no

KANSAS CITY, Kan. (AP) — Carl Long was forced to strip the logo of a Coloradobased marijuana vaping company from his car Friday after NASCAR said it violated rules governing sponsorship and paint schemes.

The logo for Coloradobased Veedverks was plastered on Long’s green and yellow No. 66 for tech inspection, but a NASCAR spokesman said it was never vetted and approved. And when officials learned of the hood logo, they had crew members remove it before the car went to the track.

NASCAR officials said it will not adorn the car the rest of the weekend.

Long returned to NASCAR’s top series this weekend after an eight-year banishment over an unpaid fine from a rules infraction earlier in his career. The penalty was commuted by NASCAR this season.