It was eye-opening to learn that the backers of the proposed Biddeford Downs Racino spent almost $37 per vote last year as they took the first step toward approval of a slot machine, harness racing and hotel complex.

The $171,000 investment resulted in a high turnout at the polls and a 4,636-3,244 endorsement by the voters. At this point the plan may be little more than a folder of marketing handouts but, by a narrow margin, Biddeford likes the concept.

Opponents were outmanuvered last fall by Ocean Properties, the New Hampshire firm pursuing the project, but their concerns should remain on the table as the concept takes shape.

The campaign promoted the vision of Biddeford Downs as a first class entertainment, dining and conference complex. The scenario combined the old-fashioned and pastoral charm of Maine harness racing with the action of a slot machine parlor ”“ like a greener version of Bangor’s Hollywood Slots.

How green the plans actually turn out should be a matter of concern. The complex will be laid out in a large undeveloped area between Route 111 and South Street, leveling considerable habitat and open space.

Another concern should be whether the project faithfully matches the vision that was presented to voters. At some point the City Council ought to determine whether it would provide the easy access and amenities that were advertised, and would be needed to draw out-of-town customers.

Ocean Properties has demonstrated its capability to build and operate excellent hotels. But Maine’s gaming market is emerging in a helter-skelter fashion and the industry is in turmoil nationally. Under these conditions, city officials should be vigilant in evaluating the project, and its costs and benefits for the city.

— Questions? Comments? Contact Managing Editor Nick Cowenhoven at nickc@journaltribune.com.