A far cry from where it was several years after a major fire, Windham-based New England Cabinetry, formerly known as Pinelyne Furniture, was recently featured during the WCSH 207 program on Sept. 28, and displayed its handcrafted cabinetry in the Portland Symphony Orchestra’s show house in Falmouth Foreside.

The publicity runs parallel to the company’s recent name change and impending renovations. Despite its increasing success, saleswomen Renee Tringali and Cheryl Cuddy say the company aims to remain true to the core values of a small, family-owned business.

Pinelyne Furniture opened in 1945, and Tringali’s father bought the company in 1969. The business was then passed on to her brother, Ernie Valente, 15 years ago. Today, the newly renamed New England Cabinetry builds all types of furniture, not just kitchen fixtures.

If working with her brother wasn’t enough, Cuddy, Tringali’s friend since childhood, began working at Pinelyne full time last January. Tringali and Cuddy said a tightly knit group of employees is one of the things that make their services special.

“We want to keep that personal attention,” said Cuddy.

Though Tringali and Cuddy say their operation is a family-owned, small business at heart, New England Cabinetry had done considerably high-profile work. Store fixtures that the comapny has manufactured have been installed in such high-end retail stores as Coach, Tommy Hilfiger and Laura Ashley. Most of the company’s business is done in the New England states, but it certainly have not been limited to the Northeast. Store fixtures have been displayed as far away as Italy.

“Our clients cover the range from somebody’s grandmother, to high-profile people and businesses,” said Cuddy.

Tringali added that despite the range of work they have done, people drive by and recognize New England Cabinetry as the little furniture shop that has operated in Windham as far back as they can remember.

“It’s like a well-kept secret,” said Tringali.

That may soon change. New England Cabinetry’s displays in the Portland Symphony Orchestra’s show house in Falmouth wrapped up on Sunday, after a three-week showing that was viewed by more than 5,000 people, which was the subject of the 207 program in September. Kitchen cabinets, and other pieces were displayed in nine rooms.

Claire Hammen, director of development for the Portland Symphony Orchestra, said that New England Cabinetry was selected by the show house committee after they submitted a proposal for consideration.

The final product “was beautifully done. It was appropriate for the house, functional, yet also very attractive,” said Hammen.

Community residents, Realtors, volunteers, tourists and symphony supporters came through during the exposition. “It’s a very important fundraiser that we do every other year,” said Hammen.

Tringali said one of the biggest reasons Pinelyne was renamed New England Cabinetry last month is that many people get the impression that they only create furniture made of pine. Actually, they are open to using any type of lumber a customer chooses. Recently, they used hickory supplied by a customer’s own yard. Production is done at their Roosevelt Trail location, and every step, from design to finishing is completed on site. And finish products include a huge spectrum of styles.

“We’ve done some pretty funky colors,” said Tringali.

New England Cabinetry employees are proud that furniture is made to order, and the only items they stock are those on display. From the road, the showroom appears unassuming, but a tour through the space proves otherwise. Carpenters work in a huge workshop, rebuilt after a fire five years ago. There are also separate rooms for painting and finishing, and storage of finished pieces, to be delivered near and far.

“We could be doing work for a high-rise in Manhattan or a little cottage in Maine,” said Cuddy.