As a 1989 graduate of the University of Southern Maine, I have followed the recurring debate about renaming the institution. I believe it is past time for us to embrace a future as the University of Maine-Portland.

I understand the hesitation. The fear that a name change would abandon the Gorham and Lewiston-Auburn campuses, or disrespect the broader region that has long supported the university, is heartfelt and comes from a place of loyalty.

But this strategic move isn’t about abandonment; it’s about ambition. To a prospective student from Connecticut or California, “Portland” is a powerful, nationally recognized magnet; “Southern Maine” is a vague direction. The Portland name is our university’s front door to a national audience, through which we can showcase the incredible value of all our campuses, including Gorham’s classic residential experience and Lewiston-Auburn’s vital community mission.

The argument that we can’t afford the rebranding misses the larger point. We can’t afford not to do it. The modest, one-time cost is an investment that would be quickly recouped by attracting more out-of-state students. That new revenue is precisely what will help us freeze tuition for Maine kids, and protect programs on all campuses for years to come.

A stronger university, under the Portland banner, doesn’t diminish our other campuses; it supports them. A rising tide lifts all boats.

Changing the name is not about forgetting our past. It’s about investing in a secure and ambitious future for the entire university system and for the state we serve.

Andrew Schiller
Holden, Mass.