KENNEBUNKPORT – The Kennebunkport Police Department is launching a new traffic safety campaign this spring and summer focused on promoting safer driving. Yellow solar-powered digital signs displaying “Your Speed” have been placed in areas where high speeds are often an issue.

“The signs are an expansion of our ongoing traffic enforcement efforts,” said Craig Sanford, chief of police, in a May 15 news release. “We are always looking for ways to add to our enforcement toolbelt.”

In addition to displaying drivers’ speed, the new signs will also collect speed and traffic data, allowing the department to measure their effectiveness and enhance the overall speed control efforts.

“Although Kennebunkport’s rates of speeding are on par with the communities around us, we take the safety of our community seriously,” Sanford said.

The signs are part of a larger campaign effort to promote safe driving in Kennebunkport, “No Need to Speed!”

Sanford’s goal for the campaign is to seek improved voluntary compliance with speed and road laws, especially during the busier summer months.

To help spread the word, free lawn signs will be available with three designs. The first signs became available at the Kennebunkport Public Works Open House on May 20.

The signs are available to pick up (one per household) at town hall or the police station.