PORTLAND — ZipLine, a private label debit payment technology platform, recently announced that Hayley Breagy has been promoted to director of consumer engagement.

Breagy, who joined the company in May 2017, was previously a manager within consumer engagement.

ZipLine Chief Marketing Officer Kristen Bailey said, “Hayley has managed consumer program marketing for a number of national brands and Fortune 500 companies, and she has launched several successful campaigns here at ZipLine. Hayley’s experience and track record of success make her the perfect fit for this position.”

In her new role, Breagy leads the consumer engagement team in developing custom, data-driven marketing and promotional strategies for merchants to help them attract and activate program users. These include brand development, marketing collateral development, naming and design recommendations, consumer segmentation tactics, in-store team training, setting enrollment and usage goals, and the development of custom enrollment sites. Breagy and her team develop digital, social and traditional campaigns to drive awareness and engagement.

Prior to joining ZipLine, Breagy was an account manager with brand performance agency Lapine, Inc.

Breagy holds an MBA and a bachelor’s degree in business administration from the University of New Hampshire.