WELLS – Reach Fashion, a women’s boutique, is bringing a new scene and style to the town of Wells.

Giovanni Capato, Owner and Creative Director, opened the boutique June 8 and the store has a wide variety of causal women’s clothing and accessories, along with home décor.

Clothing feautures designs by Capato and other designers. Sizes range from small to three extra-large. The store focuses on affordability and prices range from $10 to $39.

Reach Fashion also specializes in alterations, sewing lessons and fashion camps, as well as a “Rent-a-Look” service.

“Rent-a-Look” is a service available for women wanting a new look for a special occasion. The service depends on each customer’s budget.

Once an inquiry is made, measurements are taken and outfits are chosen accordingly.

Capato says the service is affordable and is not constricted by a time limit.

“We provide our clients with four different looks to choose from,” he said. “Clients are given a full outfit, including a dress, shoes, and accessories.”

Capato says he knows what looks good on people and wants to make them feel great in what they wear.

A Brazilian native, Capato has been in the United States for more than 20 years. He started his career as a model in São Paulo, Brazil and moved to the United States to pursue his fashion dreams.

Capato began his business by purchasing a tailoring shop in Boston, Giovanni’s Atelier.

Since he can remember Capato has always had a passionate enthusiasm for anything to do with fashion, he said.

Before opening his business, Capato worked on styling projects, costuming for performers of the Boston Ballet, a wardrobe production for a MTV music video, and styling a contestant on The Apprentice television show.

Capato says one of his proudest moments was watching a well-known soprano opera singer performing with his creations on stage in Boston.

“It was a dream come true,” he said. “To sit in the Wang Theater and watch her perform in my gown was amazing to me.”

After three years in Boston, Capato moved his business closer to home in Haverhill’s Arts District, where he opened Reach Fashion.

Capato says his goal was to have clothing and accessories that were affordable and stylish. As more space was available, he expanded the business and began teaching sewing lessons. 

“There was a real desire for kids and adults who wanted to learn to sew or improve their skills,” he said. “I think shows like Project Runway sparked people’s creative drive.”

Capato himself would have been a contestant on the sixth season of Project Runway, however because of production issues the season was cut.

Students and parents often offer praise for the knowledge and inspiration Capato gives them.

“I always tell my young students that I learn more from them than they do from me,” he said.

After more than four years in Haverhill, Capato sold his business and relocated to his second home in Wells.

“My family has had a home up here in Wells for just over three years now and we absolutely love being here,” he said. “We have three young boys and spend the entire summer here, as well as nearly every weekend in the spring and fall. It just seemed like the natural thing to do here.”

Capato’s business motto is Learn-Create-Share. He is excited for the new adventure in Wells and hopes to share his passion with the Wells community and visitors through his store. In Capato’s words, “If you are confident, you are beautiful.”

Reach Fashion is at 676 Post Road, Unit 4 in Wells. The store is currently open Tuesdays and Thursdays from 9 a.m. to 6 p.m., Saturdays from 9 a.m. to 5 p.m., and Sundays from 9 a.m. to 1 p.m.