
Growing in popularity in New England, sweetFrog offers a wide selection of premium frozen yogurt flavors, along with fresh topping choices within a self-serve model and was recently named Best Frozen Yogurt in the USA by The Daily Meal.
This new sweetFrog location is at 472 Alfred Street in Biddeford and opened for business May 3 with a variety of opening festivities that will continue every day until the store’s official Grand Opening on May 27.
“We are so excited to be a part of the Biddeford community and look forward to partnering with the schools, churches, sports teams and local organizations,” says Angela Houle, owner of the Biddeford location. “We are dedicated to giving back to the community and invite everyone to come share the family fun and delicious treats that make sweetFrog such a success story.”

“Whether it’s a birthday, a fundraiser, or a special night out, we want sweetFrog to be ‘The Place’ our friends in Biddeford choose to gather and enjoy a sweet treat,” said Matt Smith, sweetFrog chief marketing officer.
The grand opening celebration on May 27 will feature prizes, balloons, stickers, lots of giveaways and appearances by the ever-popular sweetFrog mascots, Scoop and Cookie. The first 100 guests will receive T-shirts and the first 50 customers will get a 12 ounce. cup of yogurt free.
Houle said that the celebrating will not stop after the grand opening.
From May 29 to June 12, sweetFrog will honor medical professionals, schools, fire and rescue, local businesses and churches with 25 percent off purchases on their designated day.
In addition, there will be a 25 percent donation of sales to non-profit organizations who book benefit nights and a $50 discount on birthday party bookings by June 12.
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