PORTLAND (AP) — Everyone knows that what happens in Las Vegas “stays in Vegas.” Maine’s largest city is betting they also will come to know “life’s good here.”
The city launched a new marketing campaign Tuesday under the slogan: “Portland, Maine. Yes. Life’s good here.” Besides the city, local groups and businesses plan to use the slogan, adapting it, for instance, with the sayings: “Portland. Yes. Coffee’s good here” or “Portland. Yes. Printing’s good here.”
The campaign was based on an essay written by gay rights pioneer John Preston, who died in 1994. Preston, a prolific writer, moved to Portland in 1979 and advocated for the city’s anti-discrimination ordinance, which passed two years before he succumbed to AIDS-related illnesses.
The Medford, Mass., native explained in an essay titled “Portland, Maine: Life’s Good Here” why he chose to live in Portland instead of New York.
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