BRUNSWICK — People in Maine are seeing a new “look” from Maine Natural Gas, a subsidiary of Iberdrola USA, as the company has launched its “Warm up to Double Savings” advertising campaign in the Augusta region.

The advertising campaign is the first step in a multi-phased plan to update this Maine brand with a new visual identity. The newspaper campaign will be followed quickly by radio spots and a direct mail program; all designed to let potential customers know they can reap twice the savings by signing up for Maine Natural Gas service which will start this year in Augusta.

“We took the best attributes from our local Maine Natural Gas brand (affordability, familiarity, trust, safety, reliability and outstanding customer service) and combined them with the best attributes of our global Iberdrola brand (innovation, investment for the future, nurturing the community and environmental responsibility) to create a new identity that is more than the sum of its parts,” Darrel Quimby, vice president of Maine Natural Gas, said in a news release.

Maine Natural Gas is a wholly-owned subsidiary of Iberdrola USA, the U.S. branch of the global energy leader Iberdrola S.A. Iberdrola acquired Maine Natural Gas through its purchase of Energy East in September 2008.

New logos

“The new logos were inspired by nature,” Quimby said. “The leaf in the logo represents respect for the environment. The blue and orange drops represent sources of energy tapped by Iberdrola around the globe — blue for wind and water, orange for natural gas and the sun. The changes to the logos create a visual link to our parent company, Iberdrola — one of the top energy companies in the world.

“What hasn’t changed is the fact we’re a Maine company dedicated to bringing affordable warmth to Maine homes, businesses and institutions. We’re the same people delivering the same safe, reliable service, at very low rates and we’re on our way to Augusta,” Quimby said.