LISBON — Organizers of  Maine’s annual Moxie Festival have chosen the theme for this year’s event that pays homage to the quirky beverage concocted in the 1870s by a Mainer.

The Moxie Festival Committee says Melissa Pillsbury of Thorndike submitted this year’s winning theme of “We’re in Moxieland” — a spinoff of Maine’s “Vacationland” label. The committee received more than 100 entries for the contest from Maine and other states including Florida, Illinois and South Carolina.

For her winning entry, Pillsbury received a basket filled with Moxie items and will be one of the judges for the Moxie Festival Parade. The 29th annual festival is scheduled for July 13-15 in Lisbon.

Moxie is Maine’s official state soft drink.

Learn more at the Moxie Festival website.