Carolann Ouellette has been named director of the Maine Office of Tourism, the agency announced today.

In her new post, Ouellette will head the office’s operations and oversee the budget and strategic marketing plan. She is also responsible for the Maine Film Office.

Prior to joining the agency, Ouellette owned the Moose Point Tavern in Jackman and managed the New England Outdoor Center in Millinocket and the Sugarloaf Inn.

“Carolann’s professionalism, her proven track record leading the tourism office staff and its contractors and her knowledge of destination marketing makes her the right choice for the job,” said Philip Congdon, commissioner of the Department of Economic and Community Development, in a statement.

Ouellette has a degree from Cornell University’s School of Hotel Administration.