Staff Writer

SACO — An economic development plan created by an ad hoc committee is recommending that the city market itself to attract businesses and foster economic development.

The Economic Development Planning Committee presented its 60-page report to the City Council, which approved it Monday. The panel, appointed by Mayor Roland “Ron” Michaud, consists of the mayor and members of the community representing various business interests. It met seven times from June to October.

The report’s recommendations include using professionally printed materials to market the city, creating an improved web presence and advertising in media. The report also recommends making connections with the University of New England, working with neighboring communities and promoting tourism. Other recommendations include adding additional downtown housing to create additional customers for downtown business.

The report outlines the regional economy, as well as current federal and state economic development programs.

The report also lists local attractions as well as the history of economic development in Saco.

Former Mayor Bill Johnson, the chairman of the committee, said in a presentation at Monday night’s council meeting that Saco has “a multitude of benefits.” He said the city shouldn’t wait for businesses to come to it, but should market itself.

“We have all the things to create a positive image, we just have to get out there and sell them,” said Johnson.

Johnson said the report will help the city make money.

“This report should not collect dust,” said Johnson.

Michaud concurred with Johnson. “We’ve go to go out and find folks who want to come to our community. We’ve got to keep moving forward.”

Michaud said his intent is to have the report referred to the economic commission and the city’s economic development director, and the ideas laid out in the report would be carried forward.

— Staff Writer Liz Gotthelf can be contacted at 282-1535, Ext. 325 or egotthelf@journaltribune.com.