SKOWHEGAN — The continuing debate over the use of Native American images and nicknames for school sports teams is not about a handful of complainers seeking their 15 minutes in the spotlight, opponents say.

It’s about people and respect for a race that was nearly wiped out with the arrival of white European settlers.

And it’s not just a local issue in Skowhegan-based School Administrative District 54, where the school board voted in 2015 to keep the “Indians” nickname for its sports teams, despite opposition from the four Maine Native American tribes.

The tradition of the Skowhegan Indian on the field and on the court remains in place with no immediate plans for change, local school officials said Friday. This comes amid controversy after the Skowhegan Area Chamber of Commerce announced a holiday promotion called “Hunt for the Indian,” in which a small replica of the town’s iconic Skowhegan Indian sculpture by artist Bernard Langlais was to be placed in stores for shoppers to find for discounts and prizes. The chamber canceled the promotion after backlash on social media.

“No – not a chance,” SAD 54 school board member Harold Bigelow of Skowhegan, one of the district’s loudest supporters of “Skowhegan Indian Pride,” said of any possibility of a new vote on the issue. “We’ve already discussed this. With the taxes the way they are and everything – I’ve got a feeling – no. Why would you want to?”

Supporters of keeping the “Indians” name say the practice honors the strength and prowess of the people who first settled along the Kennebec River, which runs through Skowhegan. Opponents say Native Americans are not honored by being used as a mascot and that it is an insult to their culture and the real heritage of the region.

Representatives of the Penobscot, Passamaquoddy, Maliseet and Micmac tribes – all members of the umbrella Wabanaki federation in Maine – told a school board subcommittee in 2015 that the use of the word “Indians” is an insult to them. Members of the four tribes, as well as the Bangor NAACP and others in the state, want the name changed, saying the tribes are people and people are not mascots.

SAD 54 Superintendent Brent Colbry said Friday that the school board has not scheduled another vote on the “Indians” question, but the public can ask the board to revisit the issue.

“The board has not discussed it – we’re still operating within the same guidelines that were set after that last vote, which is that the only image that there is is that one that’s in the gym. That’s the only image that we endorse. We’ve had no further discussion since then; there’s no directive to do that.”

Nor is the mascot just a local issue at Wells High School, where one Micmac mother said players mocked Native Americans with offensive stereotypes at a recent football game. Wells fans – both students and adults – were “running around with hands over their mouths,” making whooping sounds and banging on drums and 5-gallon buckets while making offensive chants, said Amelia Tuplin, whose 16-year-old son, Lucas Francis, is quarterback for rival Lisbon High School.

Some fans had painted their faces with “war paint,” she said. At the end of the game, the Wells football team gathered and did what Tuplin termed “a mock dance, putting their helmets up and down, and doing a mock chant.”

The school committee said it will review the Wells High School mascot and logo and plans to conduct a community forum on the issue.

Skowhegan school board member and former selectwoman and county commissioner Lynda Quinn said she doesn’t see any reason to vote again on the nickname and added that she takes issue with the use of the word “mascot” to describe the Skowhegan Indians.

“We got rid of that mascot in 1990,” Quinn said. “We all agreed that the little running Indians were a caricature, were insensitive and it wasn’t right. That was when we painted all that stuff out from the cafeteria, from the gymnasium, on the football field – we took care of all those caricatures. We retired the costume that somebody used at games. The only logo the high school has now is the Indian on the riverbank spearing fish, which kind of goes with Skowhegan.”

As for the teams’ nickname, is there a chance for another vote?

“From my perspective, no, I don’t think so – I think that was put to rest,” Quinn said. “My question is I don’t know what’s wrong with the name ‘Indian.’ It’s not making fun of anyone. It’s not disrespectful. I just don’t understand why they’re so opposed to the name ‘Indian.’ ”

The matter of “hunting native peoples” came rushing to the forefront this month when the Skowhegan Area Chamber of Commerce announced its holiday promotion called “Hunt for the Indian.”

The ensuing social media storm objecting to the promotion forced the chamber to withdraw the promotion, suspend sales of the wooden replicas and promise a community forum on the issue, but the hurt – and the memory – were real, said Maulian Dana, a Penobscot woman from Indian Island and the local founder of the “Not Your Mascot” group.

Dana said tribal members are taught about the massacre of their ancestors at the Norridgewock village of Old Point in what is now Madison in 1724. Survivors of the attack by British soldiers fled north to Canada and to Indian Island, where some of Dana’s ancestors settled.