LIBSON — Mainers are continuing a three-day festival celebrating the state’s official soft drink, Moxie.

The theme of Saturday’s 32nd annual parade is “It’s always Moxie season in Maine.” The event kicks off at 10 a.m. on Capital Avenue in Lisbon and will end at North and South Streets.

New events this year include a bike rally, which will also be held on Saturday. The 50-mile ride will start at Crafts Cars on Route 196 at 10 a.m. and end at the Railroad Diner in Lisbon Falls.

The festival dedicated to the quirky beverage will continue on Sunday with the Moxie car show and other events.

For more information.